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The Sonoma County Hospitality Association’s goal is to become the voice of tourism for Sonoma County.  In coordination with the Government Relations & Advocacy Committee our Board of Directors we will analyze and study issues affecting tourism business in Sonoma County.  We will then protect and advance these issues through advocacy at the city, county, and state levels.

If you are an advocate for tourism in Sonoma County and would like to help build our efforts, contact us at 

Advocate. Use your voice!

We are the unified voice of Sonoma County hospitality and tourism, representing our interests and concerns with local government officials, and identifying issues of importance in the areas of workforce and affordable housing, taxes, fair competition, and development.

Educate. Learn new tools.

Throughout the year, SCHA regularly hosts seminars to offer useful tools for your success, as well as valuable access to forums featuring qualified experts and suppliers who understand our industry.


SCHA is committed to playing a role in our business community and developing interest in our industry.  We provide resources and information to our industry.


Our membership mixers offer opportunities to make connections, collaborate, and find beneficial partnerships. We host several events each year at venues throughout the county, at no or very slight cost to members.

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